Project Spotlight: Speech Therapy Services

A couple of months ago I was approached by Ishwari from Speech Therapy Services to work on a full rebrand for her business.  Being a mum and working on a brand targeted at mums primarily, but for children, made me very excited.  Finally, I could do something really fun and colourful and out of my normal style.

Speech Therapy Services existing branding was very corporate - you know the style, mid blue, circles, traditional font.  While it served a purpose 10 years ago, it was time for an upgrade.  When I spoke to Ish about the new style, initially she wanted to keep the circles - they had been in the same premises for 10 or so years and people were familiar with the brand.  After hours of designing new logo concepts it was clear the circles weren't working.  So I tried a couple of different options.

What we ended up with was a bright, fun logo that conveyed speech, conversation and learning, while being simple and contemporary enough to appeal to adults, but most importantly be appealing to kids, so they could be comfortable in the business environment.  The colour palette chosen isn't focused on typical children colours (i.e. pink and blue), but a bright palette of colours that all complement each other, that are eye catching, and represent the multitude of personalities.

Acqua Design Studio completed the branding with business cards, letterhead, name badges, Facebook banners, and designed the website homepage.